Video Marketing – 5 Free Software Tools
Video marketing is a lifeline that you can use to skyrocket your internet business profits. Video clearly dominates all other forms of guaranteed content. From a marketing perspective, video marketing is several times more powerful than any other form of standard marketing. Google is now using what they call universal search where they are indexing videos from places like YouTube and Google Video directly into their search results.
If you figure out how to get your video to appear in these search results, you can mine an absolute search engine optimization gold mine. Video content is the future of the Internet. The goal of video marketing is simply to drive a lot of traffic to your website.
If you’re new to video marketing and wondering how you can get started, here are 5 free software tools you can use to create your own online video:
1.Snagit
This is an amazing tool that will allow you to capture anything displayed on your computer screen. Highlight logos from your favorite websites or capture individual images that appear on web pages. I was surprised how much I use this tool when creating videos online.
2.Sony Vegas Movie Studio
It allows you to create any number of videos or slideshows that you can upload to popular video sites like YouTube videos. You can easily create a video with some images, audio, background music, and PowerPoint slides with Sony Vegas Move Studio. This software tool allows you to combine all of these features to display as one.
3.Sony Sound Forge
This is a fantastic software application that allows you to record and edit audio with the option to save the audio in a number of different file formats. This program is very easy to use and will have you creating clear and crisp audio in no time. Just plug a microphone into your computer and click record.
4.Camtasia
Imagine if there was a way to teach video tutorials online by recording exactly what’s on your screen! Now there is with Camtasia. You can create professional online video tutorials with the push of a button. Camtasia lets you walk people through exactly what you’re doing on their computer screen step by step. You can record audio on top while giving instructions to the end user on their computer screen.
5. Boldness
For a completely free audio alternative, Audacity allows you to record and edit audio. Use it to create a product review, record audio to add with your video, or conduct an online interview. Once you’re done recording, simply convert the file to the audio format of your choice.
Video marketing is undoubtedly the way of the future. Think about this from your perspective. Would you rather read an article or an entire sales page on a website or just watch a video and have someone explain it all to you? Video marketing has gone up to the next level with Camtasia, which enables instant product creation through online tutorials. All of the products listed above are available for a one-month free trial, except for Audacity, which is completely free. If you’ve been hesitant to create your own videos online due to cost, now you have an excuse with these free tools. And that concludes my article on video marketing.