What is organic SEO?

Organic SEO rankings can increase web visibility by 67%

Organic SEO is the procedure for your website to rank high in search engine positions 1-10 on Google, Yahoo, AOL and now Bing. Each search engine requires a different SEO process, but if you optimize your website for Google then you are a great start.

SEO/Search Engine Optimization can be very complex and will involve many fundamentals for good search engine rankings. We have outlined a few. Each optimization process is linked to each other. One of the most important factors we have found as an SEO company is to do the right research on the company we hire, such as knowing their industry, competing companies, location, target market, and the right design of our clients’ website, which plays an important role in how we optimize your website.

Once we’ve run some SEO stress tests on our client’s website, we’ll proceed with the research and start building an SEO project with some basic steps we need to take to get high organic rankings through search engines. . Below are some basics and a brief explanation of what they mean, without getting into too much SEO jargon.

Search engines will look for these pieces of information located in the source code of websites. Since search engine robots/spiders cannot read images, they follow the html code.

Keywords – These are what you would like your website to rank for in search engines when a prospect types in a long tail word or stream of words. Finding and adding the right keywords to your website source code requires extensive research on your competition, the GEO targeting of your prospects, and what a prospect will write. There are many elements to keyword research, it used to be a 1-3 keyword term was best, now studies show 3-6 words per keyword is the best now. Most search engines are starting to use questions, area codes, zip codes, cities, counties, states, and more. Selecting the correct terms for your website will make or break your SEO process.

Meta tags: Meta elements provide information about a given web page, usually to help search engines categorize it correctly. They are embedded in the HTML document, but are often not directly visible to a user visiting the site. Typical meta information is the title, keywords, and description. Since search engines do not fully weight results on meta tags due to abuse by some SEO companies, you need to add other optimization procedures to the SEO process.

Website Content – ​​Seems pretty self-explanatory, on the other hand, it’s not. Search engines require good and accurate content that is written for the end user who is a prospect for you. Most search engines will ask for a web page to be around 1000 words. Now here’s the hard part, how do you build keyword density written for the search engines but also for the prospect? Search engines have gotten smarter than most SEO companies would like to think. If SEO companies had content that was not filled with keywords or hidden keywords on the web page, then we would not have this problem. There is a formula that calls for a keyword density that depends on the amount of content VS. how much value a keyword has. This means that the keywords must be used a certain amount within the content and placed in the correct places located on the web page. It’s not as simple as writing content for your website.

Header Tags: To tags are used to define HTML headers. defines the largest header and defines the smallest header. Header tags are the outlines of web pages that draw attention to information important to users. These are those areas on a web page enclosed by header tags. Example: Position Masters (Heading tags vary in weight (size and density) depending on the state of the heading or subheading, i.e. H1,2,3,4. They are part of the HTML language.

Alt Tags -Text that accompanies an image. If a user has their browser set to not display images, or is using a screen reader, they will rely on this text to know what the image is. The text can be viewed by hovering over the image, or read in the case of a screen reader. This is very important if you have a website that has a lot of images. Since search engines read text and code having Alt tags are essential for search engines to be able to detect the image and will also add keyword density in the source code.

The above are just a VERY FEW basic steps to follow. Search engine algorithms are very complicated and constantly changing. We have done organic SEO for many different types of businesses and successfully ranked them organically.

SEO / Organic SEO is an art and process that we pride ourselves on. Once we’ve optimized your website, the fun begins. The purpose of having a website is for many prospects to view and use your services or purchase your products. I hope this has shed some light on a topic that many don’t understand.