Where to share your quality content
There’s no question that if you can create quality content, you want it to get out there and be seen by as many people as possible—even better if the owners of those eyeballs are likely to be your target market.
Not only can you increase visits to your website and therefore increase conversions, but you can also improve loyalty to your products and services, validate your position in the industry, and increase brand awareness.
So what are the best places to put your stuff?
As with all marketing, you need to know your demographic and match it to the type of content you’re creating. Certain web sites will attract specific users; Your first task is to determine where your potential buyers hang out.
… and you won’t be short of options, let’s take a look:
social sites
Social networks have transformed the way we communicate, access information, buy and sell, and waste time. Each social networking site has a slightly different angle and therefore either appeals to a unique type of user or is used for specific purposes. Sites like Facebook and Twitter might be great for your business page and ads, but they’re largely socially inclined. So remember this when you post. This is not really the place to describe your latest product and super deals. But an article that is of interest to your industry with links to your site and services can be really effective.
the eyes have it
The internet is now a very visual place to be. We all love video and graphics, and according to a recent Ipsos survey, OTX images are the most shared type of content. So make sure your articles have graphics or videos to maintain that attention span every Monday morning. The best image sharing sites are Instagram, Flickr, and Pinterest.
The professional angle
When that article needs to be consumed by a professional audience, you should think LinkedIn or even Google+. The former also has great group sections that focus on whatever topic, industry, or niche topic you like. This ensures that your article is likely to be read by your target market who are interested in niche topics.
here are the news
Who better to share your content than current buyers or people who have subscribed to your online services? Through frequent emails or newsletters, you can keep your loyal audience updated with articles that will specifically interest them and encourage more sales and brand awareness.
Share and link at the same time
The most effective way to get links to your website is through guest blogs or business articles. If you link to the webmaster of another website (within the same industry but not the competition), he/she may receive an article on your site. In addition to creating additional shared content, you are also creating what could be a very powerful link.
specialized content
There are also some great sites set up for all your specialized content. Why not use that recent training PowerPoint presentation as a marketing tool? SlideShare is very popular and created to deal with this eventuality. Are you a bit of a designer at heart? Infographics are really big right now and can turn boring information into a cool event, Visual.ly might be the site you are looking for.
article sites
There are many article sites that will allow you to submit your articles in high quality, giving you more exposure, more credibility, and more traffic to your website. Some are more strict than others, so be sure to read their “article submission rules.”
One of the rules is, no direct sales, however… you can add your personal bio where you can include a FREE gift.
You can see an example of mine in the resource box below.
google news
Google news feeds will reach an international audience. Readers can filter feeds by exactly the news topics they want so they know they’ll get news on their favorite topics. You can apply to get your items at Google news here.
As I always say, go out there and “expose yourself” metaphorically speaking, of course!!