Which platform is ideal between Shopify and Magento for developing an eCommerce website?
Ecommerce websites are the ideal union of buyers and sellers. Businesses and sellers now do not need to worry about how to expand their products and services to the maximum audience as websites are accessible beyond the limits and customers can also purchase the products of their choice by ordering from anywhere. and at any time.
The craze of eCommerce websites has led to a challenging situation among developers to choose from thousands of eCommerce platforms available in the market. The main condition of an online store is to develop the right functionality so that the site is easy to use.
Among so many options available in the market, the two most popular platforms Shopify and Magento are praised by developers for developing online retail websites.
Let’s focus on some detailed features of these two platforms that make them unique among others.
Shopify
advantage:
• Shopify is considered the most trusted eCommerce website for building a user-friendly online retail website.
• Shopify offers easy coding in HTML and CSS.
• The website built on the Shopify platform is easy to use with easy drag and drop interface and many simple features that offer the user a seamless user experience.
• Ecommerce sites powered by Shopify offer the customer a hassle-free experience when shopping and paying.
• Shopify takes a few minutes to set up a complete eCommerce store.
• The platform is ideal for non-technical people and small businesses as it is a hosted platform where you don’t need to update modules or worry about technical complications.
• With the simple interface, Shopify makes it easy for retailers to create and manage categories to add products without the hassle.
• For SEO optimization Shopify is the ideal among all other platforms on the market. It offers SEO professionals to edit ‘title’, ‘tags’, ‘meta description’, ‘pages’, etc.
• Shopify offers 24/7 active customer support. Customers with issues can contact the support team at any time via email, chat, and phones.
• Shopify also guides retailers to keep their website healthy.
Disadvantages:
• Although Shopify offers over a thousand themes and templates, the premium theme price range is quite high.
• Although Shopify’s Advanced plan allows retailers to run promotions and sales, the Basic plan doesn’t support discounts or sales.
Magento
advantage:
• Magento is ideal for tech-savvy online retailers to create unlimited opportunities.
• Magento offers retailers to manage the servers on their own where they can make changes according to the requirement.
• Magento offers the most cost-effective options for choosing themes and templates that are quite easy to use and responsive to any design.
• The basic version of Magento helps improve sales by offering product comparison, cross-selling and up-selling features.
• Magento is extremely optimized for SEO.
• Magento is ideal for large companies and requires a one-time investment in the development of servers and stores.
Disadvantages:
• For non-technical people, choosing Magento is a total no-no, as the platform is not that easy to use.
• Magento is free, but you may need to pay additional cost for plugins in addition to paying the monthly fees to the hosting provider.
• The main drawbacks of Magento are the lack of an active customer support system. One may find it difficult to solve technical problems or may have to partner with a Magento forum or may have to solve the problem on their own.
Developing an attractive and user-friendly eCommerce website will always be the top priority for developers and engineers, and choosing the right platform is the ultimate key to complete success in online retail business.