Winning the business strategy game: the celebrity mistake

In all the games I’ve seen, a company often doesn’t think about one of the most overrated aspects of the business strategy game that it wins. And that’s what celebrities are.

Celebrities for a fixed cost, give a boost to the convenience of their shoes. Most people think really materialistically when they think of celebrities and want their shoes to be promoted. Celebrities are known for making outrageous amounts of money and therefore in the first year people make crazy deals without even thinking. When I say crazy, I mean over $ 10,000, I’ve seen people max out at $ 50,000. Thinking about it logically, if you’re starting a new game, your business makes a net profit of about $ 30,000 a year. So to bid something above $ 10,000, you are basically wasting your net winnings. Most companies got off to a bad start by bidding too high on celebrities.

Realistically, their celebrity deals are $ 1000 to $ 3000 to put you in the right direction. You can win a game without celebrities.

However, celebrities can be a strategy in themselves. A mid-game company that has all the celebrities for possibly $ 5000 on average has stifled its non-celebrity competition. This strategy is not a foolproof winner, but it is a strategy that I have employed during a round.

However, in general, take celebrities with a grain of salt. The celebrities in the game do not have enough influence individually to win the business strategy game. In the end, it’s your product that will make or break it.