Become an affiliate to get interviews with big names

So you want to interview a guru in your field.

You know that an interview with that person will be good for your business. For your credibility.

The problem is that your normal hourly rate is in the stratosphere. You could get a one-on-one golf lesson with Tiger Woods for less.

So how do you get these guys on board?

Well, one of the strategies that has gotten me interviews with marketing and writing leaders like John Carlton, Ted Nicholas, and Alex Mendosian is telling these guys that I wanted to become an affiliate.

Now don’t get me wrong. I didn’t approach these guys blindly with this offer. In fact, I used a PR guy I have to make the contact.

But what I did was “sweeten the deal” a bit for the experts. One look at my website would have told these guys that I could help promote them. But by signing me up as an affiliate on their sales machine, I gave them another reason to give me an interview.

Yes, they were helping me. But now, in real terms, they were helping themselves if my database decided to buy what they were offering.

As an affiliate I helped promote Ted Nicholas’s membership site. For Alex Mendosian I promoted his Secrets Tele-Seminar. And for John Carlton I hooked up his Copywriting Secrets line of products.

In each case, they knew that I had a vested interest in their products working well. If I made money, they made money.

So they helped me.

I think the best thing you can do if you want to catch a “big fish” is to tell these guys, “I want to sell for you, I want to be a salesperson.” Then fill out your affiliate information.

If they don’t have an affiliate site, say, “I really like what you’re doing and would like to help you promote and sell your products and services.”

Why would they say no to that? The answer is that they would not.

So go out there and offer to hook up someone’s product.

You may end up with a highly marketable interview that you can leverage to promote your business as a result.