Domain Name Selection – Choosing a Domain Name for Your Business Website
Choosing a domain name is one of the most important decisions you will make when starting your law firm website. Domain names are considered pieces of intellectual property and are highly valued. Domain name prices range from very cheap to register to millions of dollars to buy from a previous owner, if the website name is in high demand.
There are some important points to consider when choosing the right domain name for your law firm. Most importantly, the more relevant website names that are registered to a single company, the better. The first domain names a law firm must register are its full name (everettlaw.com), a hyphenated name (everett-law.com), and a short name (elaw.com or evlaw.com).
Next, consider the major practice areas (estatelaw.com, probatelaw.com), as well as website names that contain other keyword phrases (WashingtonLawyer.com, WashingtonProbate.com). If a business is successful in obtaining good domain names, success with search engine traffic should follow.
It would probably be too expensive to register a large number of website names, as there are annual maintenance costs associated with them. 3-5 domain names should be appropriate for most businesses.
The reason you need so many domain names is simple, it minimizes competition and they are similar to your business name and their purpose is to allow you to control the content on those domains, another business cannot come along and use something similar to your name. . Also, if a user types something wrong, they will probably get where they want to go; Your place.
If everettlaw.com, Everett-law.com, elaw.com, evlaw.com, and Washingtonprobate.com all point to the same site, even without the site name in front of them, a user who wanted to contact Everett Law would have a very good chance of guessing the correct web address. Although this does not increase search engine rankings, it discourages competition and helps increase traffic, both of which are highly desirable effects.
Your business should consider registering a .org, .net, or other gTLD website name only if the available name is short and to the point. Estatelaw.org is much more desirable than washington-probate-lawyer.org and you should sign up right away
The cost of a domain name varies. Many small domain companies register new names for as little as $5 or $10. It is possible to find a good deal and get consistent service from your domain registrar.
So, get as many domain names as you can buy and maintain that are relevant or specific to your business. By doing this, you will decrease your competition and increase traffic to your site, which means more business for you.