Explanatory videos for content marketing
Putting videos of any kind on your website will go a long way towards ranking in search engines. Google loves videos and most video content that might otherwise compete with you for your keywords is poorly optimized and doesn’t give Google what it needs.
But you want to make sure you get an explanatory video, rather than a product tour, stakeholder interview, or any other type of video. These other videos may help you, but a good explainer will instantly make you more marketable than 90% of your competition. It’s amazing, really, how many companies have a website that doesn’t explain what they actually do.
Explanatory videos in action
If the average web user wants to buy a pizza, for example, and does a Google search for pizza + the name of your city, bravo if your pizzeria appears in the search results. But if your restaurant is called Mama Kat’s or Chez Louis or something similar generic, you have maybe a second after they click your link, maybe two or three, but no more, so the user knows you have the best dish. deep in the city. and that it is lovingly made from organic tomatoes according to a traditional recipe. For example. If you can’t determine if it sells what you want, you will probably click the back button and go to the next result.
Naturally, your video will be more than two or three seconds long, but a descriptive title and a detailed title and description let you know that this content has information related to your needs. Since you presumably included the word pizza very prominently in your title, title, and description, he will already know that you are a pizzeria. The purpose of the explanatory video is to make you understand how special your brand of pizza really is.
The video doesn’t have to be long; in fact, some say that the ideal length is 45-90 seconds. Think of it as an online elevator pitch. What is your job? What your video should contain is a concise explanation of why your product is amazing, and lots of enthusiasm, passion, and personality.
Facilitate the spread of the word
One of the best reasons to make explainer videos is that it is a golden opportunity to present your business case on your own terms. Don’t let it become a product that goes through every detail of its functionality.
The goal here is to explain to people why they want it. If you make this explanation interesting enough, your website users may be sharing your video with their friends, but don’t count on going viral. While it would be nice, it is not necessary. You’re just explaining why your product is awesome. As of course it is, you don’t need any tricks. However, the quality of the video does matter; An amateur video can make viewers wonder if your product was also hastily assembled.
A good video on a company website. reportedly can increase conversion by up to 70%. More importantly, it is a good concise summary for any journalist to whom it may attract attention. Journalists, like most human beings, are busy and need to determine very quickly whether or not their company would make an interesting story. An explainer video that is prominently displayed on your landing page can help them decide that you are. If they like it enough, they can include it in the web version of their story about you. This is your own narrative, distributed for you by other people who like you.