How to turn each FSBO listing into at least 2 additional closed sales

Working with a FSBO seller can be very rewarding, but once we’re done with that list, we need and want to work with more FSBO sellers. You can turn each FSBO seller into closer deals by following several repeatable steps in each and every transaction that will discover more FSBO sellers and bring you buyers for your other properties.

More FSBO listings by helping a FSBO seller

Often, it’s a piece of valuable information shared with a seller or buyer that puts them on the brink of deciding to work with you. One of the most powerful ways to get more FSBO listings very quickly is by taking just 1 FSBO listing. If it works properly, 1 FSBO listing can turn into 5 or more FSBO listings very quickly.

This can be done by making sure to share the experience with as many people as possible. Some immediate ways to collect FSBO inventory are the following actions:

• Call all of your current FSBO prospects and share: That’s right, share with them that you’re helping one of “theirs.” FSBOs often like to stick together and if they know you are helping one of “theirs” this will allow you to get additional FSBO listings.
• Update your website with the new FSBO listing – Whether you have a blog or a website, let the world know you’re helping a new FSBO seller. Be sure to tell the “story” of how it all happened.
• Have the FSBO seller post a “Why I chose to list” message – do this as quickly as possible in the relationship with the FSBO. Ask them to record it on a system that allows you to put it on the Internet so even more people can hear it. At a minimum, it should be recorded on a direct line that people can call and listen to.

Unlock the power of buying leads on FSBO properties

Buyers are often overlooked as many realtors see them as a “hassle,” but the reality is that they are necessary to close a real estate transaction. Even if you don’t want to work with buyers, you can always recommend them. In all of your FSBO listings, I would recommend the following to generate more buying opportunities:

Free Hotline – People love to call these hotlines even today to find out where the tech is so they can hear about the property and what the property details are.

Text to Phone Service – These services are now becoming popular and give buyers the ability to text, using their cell phone, to get information about a property. This allows buyers to quickly and easily view property details and the agent receives users’ cell phone number for follow-up.

Of the buying leads you generate, there are at least 1, if not 2, buyers in the pool who will buy within 60 days, as long as you follow up with them.

FSBO listings can be difficult to obtain if you don’t follow a system and pattern for success. I recommend that all my agents treat every FSBO like gold and not only help that FSBO seller, but also find other highly motivated clients that they can help in the next 60 days.