How to write a great landing page for your business website
A home page is the most important part of a business website, as it urges potential customers to dig deeper into the products and services on offer by sparking their initial interest in the website and its content. A home page serves as the identity for a website that introduces it to the world at large.
Things You Shouldn’t Do When Designing Your Business Website Home Page
You should refrain from the following negative features when designing your home page.
Avoid boring visitors with detailed information about your company or by providing a complete and detailed list of available products.
The home page should also not feature details about the personal affairs of the company president or influential members.
It is better to avoid press releases or other detailed texts on company topics on the home page. Instead, short lead-up paragraphs could be provided about each article with essential links to individual internal pages.
Similarly, stick with cluttering the home page by trying to drive sales of your products through the home page. A list of different product categories with links to internal pages and direct links from various dealers serves a better purpose.
Therefore, it is better to design different pages for individual information and categorize them as “about us”, “company information”, “president’s blog”, “service catalog”, etc., instead of including everything on the page. homepage. This gives you the ability to provide direct links to different pages during advertising.
Make a good home page
When designing a landing page, make sure it’s attractive to your target audience. Whether you are a first time visitor or a returning visitor, the home page should appeal to everyone.
– For a new visitor, a good home page should offer snapshots of what the website and different apps are all about within the first 3 paragraphs.
– On the other hand, a repeat visitor would like to browse the site for newer and more useful information. Therefore, links and sneak peeks to internal pages along with interesting images come in handy for them.
– A home page must be well navigable to urge visitors to return to it again and again.
– Images of satisfied customers along with positive testimonials are great inclusions for home pages. Links to internal pages for detailed case studies or customer stories can also be provided on the home page.
– Your homepage should have an attractive title with vital keywords to encourage visitors to read more about it and make it easy to appear in search engine results.
– To make sure your website content doesn’t get boring, restrict the word limits of the texts on the home page to around 350 words. The teasers should be even smaller and around 100 words each.
– Lastly, it is best to conduct a test survey before launching your website live by testing it on a group of people to judge its navigability and effectiveness.
Having known a lot about homepage design, you can design it yourself with a little effort. But a professional homepage is best left to professional web designers, copywriting firms, or content writers.