Keyword Marketing Explained
Keyword Marketing is an online marketing term. Its purpose is to acquire target customers by using related keywords in search engines like Google. Here are some quick facts.
Fact #1: Keyword bidding or SEO?
Keyword marketing usually requires keyword bidding or search engine optimization (SEO). Keyword bidding is typically used to drive targeted traffic through sponsored ads on Google AdWords by paying per ad. SEO is typically used to attract free targeted traffic by ranking high in the Google search engine and appearing on the first page of the search result. Although the traffic is free, SEO sometime can take a lot of time to rank high and the process can get quite expensive at times.
Fact #2: The advantages
The advantage of keyword bidding is that you can reach the right customers at the right time. This means that if you’re selling the latest Harry Potter series, you’ll be bidding on a keyword like “Buy Harry Potter Book.” People searching on this term will find your website through your Google AdWords ad or from the search result if you can rank high enough with SEO techniques. Keyword marketing can be very valuable because people searching for the right keywords may be ready to buy and willing to let you sell to them.
Fact #3: Relevance is king
One of the undeniable and yet widely neglected facts in keyword marketing would be relevant. If you could attract all the targeted visitors in the world but can’t deliver what they’re looking for, you’ll never be able to convert them into sales. It’s like going to a pizza restaurant and all they sell is noodles.
Fact #4: Know your competitors
In order to be successful with your keyword marketing strategies, you need to be able to analyze your competitors. Learn what they are doing, how strong they are, and finally you should do your research and find out if you could beat your competitors. If you can’t compete with them for a certain keyword due to budget or high popularity, find another keyword to promote your products to.
Fact #5: Keyword Density
One of the best ways to do well at keyword marketing is to implement SEO on your website. Keyword density is probably the easiest method to help you rank higher in the search engine. Please note that if you have put too many keywords on your website, it would be considered spam. So try to achieve a keyword density of about 3-5%. Other SEO techniques should be used along with keyword density to ensure you rank high on major search engines.
Fact #6: Keyword Marketing Tool
As profitable as keyword marketing is, it is also very complicated and requires a lot of work. Therefore, a keyword marketing tool like Keyword Elite can be used to greatly reduce the workload and help you achieve success with your efforts much faster.
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