What is SEO? Search Engine Optimization Explained
Search engine optimization is the technique of achieving a higher position in the natural search results of Google, Yahoo and MSN. The search engines that matter the most are Google with 62% market share, Yahoo with 20%, and MSN hovering around 10% market share, which means the search engine to go for is Google because Google obviously has the highest percentage of people. they are searching the internet.
What you can see on your PC screen when you open Google is a display of local search results, organic search results, and paid advertising results. Paid advertising really has nothing to do with organic search results, although they are really the same thing. Today we are only going to talk about “natural” organic search engine results and how to get higher placement.
The goal here is not just to get a higher placement, but to get more traffic to your website. Getting higher rankings for the keywords that are most valuable to you. You’ll see over time as you add new content targeted to specific keywords you’re trying to get traffic from.
Obviously, the goal is to have a higher replacement. If you can get into these top 5 positions, you can drive a lot of traffic to your websites, assuming you target the terms that actually drive traffic.
Over time, SEO isn’t as fast as overnight, and over time, you can expect to get a lot of traffic from search engine results, as long as you encourage a long-term campaign or search engine optimization. search. If you do it right, you’ll see your traffic increase from Google and Yahoo, that’s the exciting part. Imagine that one day you don’t get any traffic and the next day you run a search engine optimization campaign by adding keyword-targeted content and doing a few other things that I’ll mention in a minute.
Your traffic will grow naturally for practically nothing, and that will only grow as long as you set the right landscape.
What does search engine optimization entail?
It’s 2 pieces…
Content and structure and visibility of the website.
Search engine visibility, which is really about being mentioned on other websites and the links that go to your site. It takes time and does not have to be done all at once.
Doing it all at once basically alerts search engines that you are trying to manipulate through the search results. Doing this over time and getting into the right web directories, like Yahoo and the open directories project, can result in a higher placement in search results.
The press release is also a payroll as long as I mention it here and hopefully some links. And also getting links from similar related websites can make a big difference.
An example of how powerful online visibility can be with links alone is Adobe’s website. Adobe’s website ranks first for the search term “click here.” If you read the Adobe website page, you will see that there is absolutely no reference to the search term “click here”. it just doesn’t exist…
So why is Adobe’s website listed at number 1?
That is easy.
Google is driven by the number of people linking to websites that the phrase people use when this was first exposed was “Google booming” and you basically have hundreds of websites linking to a web page with a keyword you’re targeting and Google eventually figured it out. that people were trying to manipulate that rhythm and now they come up with more timing criteria.
Therefore, Adobe still ranks #1 because there are hundreds of thousands of websites linking to Adobe with the term click here to download Adobe apps. But click here is link text that actually dries up that mighty search engine ranking and it looks like it has a billion search results and Adobe is ranked 1 for that search term.
I’m sure it’s worthless to your campaign, but it shows you the power of links. Get enough links to your webpage and you can rank high for just about any search term you’re looking for.
So let’s talk about website content and structure…
There are several different things that you can do to optimize your website.
Your search engine optimization team needs to understand the basics of building a website that not only has valid source code, but also offers compelling content such as video images, etc., and links directly to Google to each page of the website almost instantly, without having to wait for Google to index your website, you can actually create in terms of structure and data sources, you can actually create a listing for the search engine and say, for please index this content it doesn’t necessarily help you in terms of ranking higher for keywords but it does help to get those pages indexed correctly
far.
The next thing you can do here to optimize at the site level is to validate broken links…
So run a program just to make sure nothing is broken on the website because Google is crawling. We want to make sure they don’t find any bad links, otherwise they will fall off the page and break.
Removing excessive source code from your website such as Java scripts and styles and formats and using what we call less table and cascading style sheet based html code makes a big difference not only in low time of your webpage, providing a better user experience, but also makes websites more intuitive for Google, since its reading through all the links on the website was using a static, text-based browser instead of using images that search engines can’t read as well, same with flash.
We have to provide links that are made up of actual words like “marketing” or “promotion”. Again, you want to have compelling content, like a video, because it gets people to choose your result in Google search results. I choose the list they want. make sure it’s on your webpage and engaging with your content and if it’s retrieved google will record it and recognize that it’s not being relevant to a website and maybe someone else with the other search results.
Then there’s something called page-level SEO…
We don’t just do SEO on the home page, there are a number of different SEO voice points that I’ll be concerned with on the rest of the website pages. We’re going to be careful not to be explicit with search engines… in other words, we don’t just put the keyword we’re targeting in the title.
We’re going to put in a call action and we’re going to put in a value proposition to compel the person who finds this particular link on Google to be more relevant than the other lists that appear. We also try to use descriptions on each page that include the introduction and talk about the topic of the keywords in addition to exploiting the page with keywords.
The header is also an important role in what you are trying to do with your page level optimization, for example there is a tag called H1 or click tag, each header tag on each page must be unique, in other words , I don’t want every page on my website with H1 part of my general header.
Some online templates create a template with H1 that is exactly the same for each page, it basically tells the search engine that each page of my website has the exact same header, so using new headers on each page will help your persona search engine optimization make sure that that is one of the criteria you are optimizing for.
Speaking of optimizing for search terms, one of the things your SEO should especially do is excessive keyword research…
Understand the strongest and most powerful keywords in terms of people who are actually searching and then create categories around those search terms and then pages around those keywords that drive the most traffic.
Let’s say I have the content tracking sheet on “remodel”. I’m going to have client writing content specifically on each of these “home remodeling” keywords, so I’m going to have a page marked “home remodeling” and I’m going to write unique content. Probably 400-500 words of content with the image.
Next is to look at the overall visibility of the website…
So, in website visibility, what we’re talking about is having website mentions and links that make a difference. Like the chamber of commerce and other websites on the internet that are related in one way or another to the website they were trying to get a location for. I am not going to get a link to homeland wizards from a car website.
So your internet search engine visibility specialist or link specialist or link building expert, your job is to try to get the best links from the websites that have the most relevant to you.
One of the ways we do this is by simply asking websites we find that might be a good place for us to get a link to add a link to our site.
We don’t do that by creating reciprocal links or three-way links or any kind of manipulation, we just incentivize them and say if you’re interested because your terms are valuable to use, we’ll buy you a cup of coffee or send you a gift card. .
Search engines don’t see that as a pain to influence links, you’re just going to go to the websites where it makes the most sense for you to get a link for your websites to go to.
People are busy, so thanking them for buying them a coffee or something is a very affordable way to get a very affordable likes for your website from a page that has what’s most relevant to you, so your website builder links should be doing this day and night. until they have figured out all the links they need to get from and try to strike up a conversation with the person who owns the page.
If done correctly, SEO will work both at the content level by having structured or organized ballet content, as well as keyword optimization of web pages that have a really good internal link structure for the keywords they were searching for. .