Why print should be part of your content marketing strategy
Once, print marketing was the only game in town. Banners, posters, business cards, flyers, and newspaper ads were your only option for getting the word out about your business.
Then came the Internet.
And with the advent of new email lists, websites, and social media, everything changed. In the last few decades, marketing has completely moved to a digital platform.
So does this mean that the print media is gone? That is not true. In fact, there are several reasons why it’s essential to tie print advertising into your content marketing techniques.
Email can be ignored or sent to the spam box with a single click so that it is never seen again. Front page banners and side screen ads can be hidden instantly. But a brightly colored, well-designed brochure with visually appealing images or a unique business card in a diverse form is something you might not want to throw away right away.
Rather, you can stick it on the refrigerator or keep the card in your wallet. Simply put, print media has a better chance of staying close at hand, and that’s what a good marketing strategy is.
It’s already printed
Much understood marketing of discount codes and coupons, which must be printed to be used. This is a nuisance to many people, which is why many of them skip and never make use of such marketing.
However, discount codes and coupons that are already printed, mailed or distributed are more likely to be used. Also, some coupons can be charged by showing a barcode on your cell phone; most people even find this too much to do. Taking a coupon out of your bag and using it to shop is more convenient.
People trust it
In the end, the most critical point is that people still remember the old ways of marketing. They remember looking for work through newspapers and clipping coupons from magazines. They remember handing out business cards on different occasions. This marketing strategy helped build trust. People trust print marketing because before digital marketing emerged, print marketing was king.
Digital marketing offers countless benefits that traditional marketing can never compete with. But what we need to realize is that both marketing strategies can work well together, as new and old customers respond efficiently to print media strategies. Try making use of print media in your digital marketing strategy and see how it can do wonders for your business.