Real estate marketing as an art form

While there are many practical skills involved in the processes required to complete a transaction involving any type of property, there is also a certain amount of creativity that must be included in the marketing process if you are looking to ensure your agency holds its own. out of the crowd.

In many ways, real estate marketing can be considered an art form. Get it right, and you’ll find you have no problem attracting offers for the properties you’re working with. Get it wrong, however, and you may find yourself with a lot of angry customers who can’t understand why their properties aren’t getting the attention they think they deserve.

You’ll need a number of creative skills to successfully market a property, so we’ll look at the three most important ones here.

Photography

Over 90% of home seekers use the web to begin their search, which means the first impression they get of any property will be an online listing. If they don’t like what they see, it only takes one mouse click to move on to the next one.

That is why it is important to get the photography right when marketing a property. No one wants to buy a house that looks dark and dirty, so understand the importance of proper lighting and framing in every shot you take. Each photo should show the house in the best possible light, so anything less than that should be ruled out.

written copy

So let’s assume your photos are glowing and the potential buyer has been drawn to learn a little more about the property. This is where you will need to exhibit a number of writing skills to ensure that you keep their attention and convince them to contact you in order to view the property.

Aside from the basics like correct spelling and grammar, your listing should make the house sound remarkable without being too dirty. Always be honest, but be sure to accentuate the positives and minimize the negatives. If the house has a feature that will appeal, make sure it’s front and center in the written copy so it catches the eye.

Presentation

Now that the ad itself is working its magic, your final step is to make sure the property itself looks good before anyone comes to view it. Properly staging the rooms and exterior can make the difference between attracting a serious buyer and making someone want to leave as soon as they step foot in the door.

Make sure the house looks presentable on a practical level, meaning fresh coats of paint and cleaning where needed, before concentrating on organizing the rooms. Make sure each room is displayed to highlight all of its positive aspects. This means proper use of lighting and furniture arrangements that show how much space is available and the potential the room offers to a potential buyer.