Using images and videos to increase sales: two key points to impress website visitors
Images and videos grab the attention of the website visitor much faster than text. In fact, most people don’t read the text on a website. Most website visitors skim through the text of a web page.
A picture is worth a thousand words, or so the saying goes. A video should be worth a million words, or at least that would dictate the same logic. The question is: when it comes to the Internet, is this true? The answer is a resounding yes.
The following are two key points to impress website visitors:
1) Use images effectively
Images, when used correctly, can be very effective. You want to use images that immediately grab the attention of your website visitors. The placement of the images on the page, the size of the images, and even the colors of the images all play a role in the effectiveness of the images.
An image near the top of the page will always have a bigger impact than images at the bottom of the page. Also, the right side of the page tends to be more effective than the left side of the page.
When choosing your images, keep your target market in mind. If your images will have people, make sure the people reflect your target market. Please review all images carefully before choosing one. Make sure that the images do not contain anything that someone might find offensive. Also, make sure that the images do not show any competing products.
Images should capture attention and help focus attention. Images should never completely replace content. It is important to have the right content along with the images you choose.
2) Use video effectively
Video has quickly become the medium of choice for marketers. Consumers love video elements on a website. A short video can convey a large amount of information quickly and effectively. Videos are easily embedded on most websites.
When using a video, you must first decide if you are creating the video or if you are using a pre-existing video. If you’re using a pre-existing video, you need to make sure that the video doesn’t show up on competing websites as well. This could confuse your potential customers.
If you’re using pre-existing video, it’s important to make sure you have the proper permissions/licenses to do so.
Making your own video is probably your best option. When you make your own video, you are in full control of the content. This is important because you want a video that speaks directly to your target market and gets them the information they need quickly and effectively.
Make sure everyone in the video is speaking clearly and looking professional. You want to build consumer trust and loyalty. The video must include relevant information. It is also important that your video is relatively short. Most of the video clips are less than 1 minute long.
Here are some ways that video can be used effectively:
A) Customer testimonials
B) Product demonstrations
C) Frequently asked questions
D) Company profiles
E) Explanations of the service
The videos can be hosted on a website like YouTube or you can have the videos hosted on your own server. Although YouTube hosting is completely acceptable, hosting videos on your own server looks a bit more professional.
Impress website visitors with great images and videos. Using them effectively can increase consumer trust and loyalty.